The clean movement is
probably
definitely
the biggest thing to happen to the
beauty
industry in a long, long time. Just take a look around the next time you head to a major beauty retailer like Sephora, Ulta, or Target: Whole entire sections—both IRL and virtual—are now dedicated to showcasing the best skin, hair, and
makeup products
in the clean space. In fact, I bet you can’t even scroll through your social feeds for more than a minute without seeing a new clean beauty brand, product, or influencer pop up on your screen. Clean beauty is officially everywhere—and it’s just the beginning.
