ESSENTIALS:  VITAMIN C

ESSENTIALS: VITAMIN C

The clean movement is probably definitely the biggest thing to happen to the beauty industry in a long, long time. Just take a look around the next time you head to a major beauty retailer like Sephora, Ulta, or Target: Whole entire sections—both IRL and virtual—are now dedicated to showcasing the best skin, hair, and makeup products in the clean space. In fact, I bet you can’t even scroll through your social feeds for more than a minute without seeing a new clean beauty brand, product, or influencer pop up on your screen. Clean beauty is officially everywhere—and it’s just the beginning.

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